Our Story
Ethno is a South Florida based agency, created as the result of a complex mix of multicultural flavors spiced with great doses of creativity and science.
We try to catalyze urban ethnicities through anthropology, engineering, information technologies and design.
We are here on a service mission that recognizes cultural diversity. That’s the reason why we are name is ETHNO.
Our roots can be traced back to 2009 when our founder, Gabriel Bedoya, resigned from his executive career at a global jeanswear brand to pursue his dream to create an innovation like agency to help entrepreneurs materialize their business ideas.
Ethno officially started on a trip to South Africa, where Gabriel was able to learn about local businesses and culture.
As a business anthropologist, he became interested in South African platforms for communitary entrepreneurship, especially around telecommunications initiatives which were very popular at the time in SA townships and small villas.
That is how Ethno came to sign its first contract in 2009 with Microsoft Research to gather insights for the development of Schools 365. Since then we have been in a permanent co-evolution, moving from design thinking agency to a people-centered organization.