Admin Team

GABRIEL BEDOYA

CEO

Three Strengths

  • Strategy
  • Conceptualization
  • Discipline to implement
  • Bio

    VERÓNICA ZULUAGA

    Administrative Director

    Two Strengths

  • Organized
  • Creative thinker for custom solution development
  • Bio

    ANA ARANGO

    Producer

    Three Strengths

  • Ingenious
  • Intuitive
  • Empathetic
  • Bio

    R&D Team

    HUGO CHVATAL

    Research and Development​

    Two Strengths

  • Conceptual thinking
  • Synthesize
  • Bio

    LORENA PEREZ

    Research and Development​

    Four Strengths

  • Ethics
  • Analytical thinking
  • Responsibility
  • Learning ability
  • Bio

    ALFONSO DIAZ

    Research and Development

    Three Strengths

  • Public speaking
  • Fast learner
  • Critical thinker
  • Bio

    Design Team

    MONICA ZAPATA​

    UX & Senior Designer​

    Three Strengths

  • Responsability
  • Agility
  • Trending topics
  • Bio

    SARA RAMÍREZ

    Designer and creator​

    Three Strengths

  • Problem-solver
  • Versatile
  • Self-discipline
  • Bio

    LINDSAY SOLANO

    Graphic Designer

    Three Strengths

  • Dedication
  • Meticulousness
  • Recursiveness
  • Bio

    Web Development Team

    RICARDO COLONIA

    Front End Website Developer

    Three Strengths

  • Computer savvy
  • Study geek and info hunter
  • Problem solver and good listener
  • Bio

    LUCAS ESCOBAR

    Web/Graphic Designer​

    Three Strengths

  • Focused
  • Dedication
  • Responsibility
  • Bio

    External Support Team

    SIMON SCOUTTMAN

    3D Artist

    Three Strengths

  • Easy going
  • Fast learner
  • Patient
  • Bio

    SARA BELTRÁN

    UX Director

    Three Strengths

  • Perfectionist
  • Leader
  • Curious
  • Bio

    GABRIEL BEDOYA

    CEO

    Personal Profile

    Who is? How is? Interests?
    Innovative and passionate, always looking for new business opportunities for his clients and partners. Senior diving instructor; exploration and investigation seeker.

    Professional Profile

    Graduated as a cultural anthropologist with honors. While he was at university, Gabriel joined a local Internet service provider (ISP) as a part-time customer service executive. During this time, he had an opportunity to hear about all the difficulties early adopters of Internet services encountered. This inspired him to go deeper into studies that reflect the impact of digital technologies on modern societies.


    Gabriel then studied a master’s in science, technology, and social studies, where he became interested in how the innovation process emerges in organizations. Later, he studied a master’s in leading innovation and change. Gabriel has served as marketing director for LoJack (Brazil) and Levi’s Strauss & Co (Colombia). He is also a well-recognized innovation lecturer at Florida International University (FIU).

    Strengths

  • Strategy
  • Conceptualization
  • Discipline to implement
  • Experience

    Currently working as the CMO for big crypto mining companies such as Bit5ive and Blockquarry, he specializes in digital marketing with the insight and investigation from his studies in innovation and anthropology that sets him apart from his colleagues. Gabriel has published four books; the two most recent, El Viaje del Paciente and Location-Based Marketing, published by Aruba Networks – Hewlett Packard (HP). Gabriel has been invited to speak about marketing in Germany, Russia, Spain, Israel, South Africa, Mexico, Brazil, and Argentina among other countries.

    Quote

    “Inspire to empower”

    VERÓNICA ZULUAGA

    Administrative Director
    Professional Profile

    I have a degree as an international business administrator with an emphasis in business relations and a passion for fashion and design. I have been part of the Ethnovate team for 8 years handling all financial matters such as client billing, accounts payable, payroll, and banking.

    Strengths

  • Organized
  • Creative thinker for custom solution development
  • Experience

    I have more than 25 years of experience working in different positions related to budgeting, marketing, and customer relations; always supporting the administrative process for each company. As part of Ethnovate, I also oversee specific projects for the company that involve research and acquiring leads on potential customers for our clients.

    Quote

    “Anything is possible, you just need to find the way”

    ANA ARANGO

    Producer
    Personal Profile
    Who is? How is? Interests?

    I am creative and diplomatic. I am a fast thinker and an organized person. My main interest and goal is to produce great work and make things happen in my professional and personal life..

    Professional Profile

    Graphic designer with professional experience in marketing and sales in different fields and at different companies. Teaching and training competencies, leadership skills, responsible, and committed. Teamwork, communications, interpersonal relationships, and results oriented.

    Strengths

  • Ingenious
  • Intuitive
  • Empathetic
  • Experience

    Ana is a graphic designer with an emphasis in marketing and visual merchandising. She has vast professional experience in marketing and sales at companies in different fields. Her skills include teaching and training competencies, leadership, teamwork, communications, and interpersonal relationships. She is responsible, committed, and results oriented. She is known as “the quarterback” as she is Ethnovate’s main producer. She is the one in charge of coordinating the team’s work flow and matching each professional with the perfect task to achieve maximum efficiency and keep production on track. As an entrepreneur herself, she developed strong capabilities of working under pressure, being able to think fast and come up with creative solutions to everyday problems.

    Quote

    “What do we need to achieve it? “

    HUGO CHVATAL

    Research and Development
    Personal Profile
    Who is? How is? Interests?

    Serial entrepreneur, intrapreneur and leader of corporate ventures for almost 30 years. C&D-level executive in the technologies, financial, telecommunications and consulting sectors. Board of Directors & Advisory Board’s member for some Tech, Media and Life Sciences companies.

    Professional Profile

    Graduated as an engineer, my career and postgraduate studies have been focused on business creation, growth and transformation, entrepreneurship, ventures and innovation in all its forms.

    Strengths

  • Conceptual thinking
  • Synthesize
  • Experience

    As a player of different roles in the fields of entrepreneurship, business modeling, business development/growth, strategy and innovation, I have wide experience working on really diverse projects, across multiple countries, with multidisciplinary teams, both for private and public initiatives, taking advantage of -and coordinating the leverage provided by- the different ecosystems and actors of these disciplines in Latin America. I am also a Lecturer of Innovation, Entrepreneurship and Technologies for several universities and institutions of higher education.

    Quote

    “Nothing is written in stone”

    Lorena Perez

    Research and Development
    Personal Profile
    Who is? How is? Interests?

    I like magic, as well as software, and the feeling I get when developing software is magical, as an engineer I invest my time in improving professionally, incorporating technical issues and soft skills, so that it contributes me to be an integral person with human sense.

    Professional Profile

    Systems engineer, expert in software analysis, development of native Android mobile applications. I dabble in architecture approaches for low complexity systems.

    Strengths

  • Ethics
  • Analytical thinking
  • Responsibility
  • Learning ability
  • Experience

    3 years of experience in the software industry, providing technological solutions to the business sector and startups. Requirements gathering, development of native mobile applications for Android, support in solving issues of applications in production. Teamwork under agile methodologies.

    Quote

    “Nothing is written in stone”

    ALFONSO DIAZ

    Research and Development
    Personal Profile
    Who is? How is? Interests?

    Passionate about learning, biking, and Formula 1. Recently graduated with a bachelor’s degree in computer science. I believe that software is not only the future, but the present of any business.

    Professional Profile

    Software engineer, backend developer, database manager.

    Strengths

  • Public speaking
  • Fast learner
  • Critical thinker
  • Experience

    Recent computer science graduate with previous experience in the software development field working with the government of Queretaro. Wide knowledge of various technologies and programming languages like Python, C, Java, and PHP.

    Monica Zapata

    UX & Senior Designer
    Personal Profile
    Who is? How is? Interests?

    I love what I do, I was made for it, to be a “creative” one. I enjoy painting, listening to classic rock, my family, my dog, my friends, and last, but not least traveling, pictures are the best. One of my biggest hobbies was Crossfit, I hope to start again soon :)

    Professional Profile

    GAdvertising professional and Specialist in Strategic Design & Innovation. I have years of experience in print design and now, I´m developing my skills in digital and web design.

    Strengths

  • Responsability
  • Agility
  • Trending topics
  • Experience

    My experience as an advertiser and designer for about 15 years has been defined by editorial and print expertise. I have studies as well in product photography, creativity and commercial interior design. As a senior designer my professional experiences had been a good professional and personal challenge, but now with the digital era I found another one…web design! Now, I have the biggest challenge in my career, change my point of view, change print design for digital design, the magazines for posts in social media, and pantone catalogs for rgb and web colors. Now I have a integral profile, I´m between ages…analog and digital. I’m excited about what’s next and how I´m facing it. Skills? I have extensive knowledge of digital programs such as illustrator, photoshop, indesign and now wordpress. I have the ability to produce and direct photography sessions, conceptualize and design campaigns for different kind of clients and customers, and developing fashion magazines and direct sales catalogs. I have been director of marketing and communications & creative design chief, I implemented strategies with approved strategic plans and budgets, managed corporate image and brand positioning to achieve results in growing sales. Now I´m using all my knowledge and experience in digital marketing and design… doing my best!

    Quote

    “Always learning”

    Sara Ramírez

    Designer and creator
    Personal Profile
    Who is? How is? Interests?

    I am a creative, observant, deductive, and curious person. Always ready to learn new things and use my problem-solving skills. Nature is important to me which is why I support sustainable consumption

    Professional Profile

    I’m a professional graphic designer, creator, and Illustrator. Constantly growing as I like to teach myself any new interesting topics or innovations. I have an interest in neuromarketing and crypto.

    Strengths

  • Problem-solver
  • Versatile
  • Self-discipline
  • Experience

    I have over 5 years of experience working as a designer in several different projects and companies, I’ve had the opportunity to work in small, medium and large corporations allowing me to gather some of the most important teachings of my career so far. In the beginning I started working mainly in branding, editorial design and physical productions (souvenirs, packaging, etc.), as well as methodologies for creating marketing strategies and working as a graphic consultant for different growing businesses. This is the time I started to develop an interest for neuromarketing and strategic planning as I believe we should design with purpose. As time progressed, I discovered more and more how useful and innovative the digital space could be and I began migrating towards web development, visual testing and digital media. I’m a curious and flexible person which allows me to see things with a different or sometimes multiple points of view. I like to learn different things because I think it is important to expand your experiences in order to improve your creativity. I have an extensive knowledge of different design programs such as Illustrator, Photoshop, InDesign, Adobe Xd. Currently I’m working for ethnovate in several different projects and I am really happy and excited with the results we are achieving specially for my work as head designer for BLOCKQUARRY corp. As well as our progress with one of our secret projects that I will not disclose right now -top secret-

    Quote

    “Where did i leave my house keys?”

    LINDSAY SOLANO

    Graphic Designer
    Personal Profile
    Who is? How is? Interests?

    I am passionate about illustration; motion graphics and 3D design. In my free time I dedicate myself to learning and strengthening my design skills. I like listening to music, reading and playing video games.

    Professional Profile

    I am a multimedia production technologist and cross-media designer.

    Strengths

  • Dedication
  • Meticulousness
  • Recursiveness
  • Experience

    I have worked freelance and for a company as a junior motion graphics designer. I am currently in the last semester of cross-media design. I have knowledge of different design programs such as Photoshop, Illustrator, Premiere, After Effects, InDesign, and WordPress. I am a curious and recursive designer who is always interested in learning and updating my skills and knowledge. I dedicate my time to improving in different areas.

    RICARDO COLONIA

    Front End Website Developer
    Personal Profile
    Who is? How is? Interests?

    Website developer and designer with experience in e-commerce creation, SEO, SEM, and social media. Bachelor in Fine Arts and photographer, entrepreneur in content creation, has developed and implemented solutions for various business and individuals.

    Professional Profile

    Bachelor in Fine Arts, I focused my career on content creation, and visual experiences. For the last 8 years, I have been developing websites and social media content for clients, bringing integral solutions to meet their needs.

    Strengths

  • Computer savvy
  • Study geek and info hunter
  • Problem solver and good listener
  • Experience

    Being an entrepreneur and director/owner of a photography school gave me the experience needed to lead creative teams to make things happen. I have been working as part of other teams for diverse projects; from exploring jungles to get visual content for tourism agencies to social media creation inside an office. I love learning new skills in order to achieve a new goal or deliver a certain deadline, so I define myself as a problem solver. Where people usually gets stuck discussing blames and/or source of problems, I focus on getting things done and finding the best solution to a certain situation.

    Quote

    “You can’t make an omelet without breaking a few eggs”

    Lucas Escobar

    Web designer/Graphic Designer
    Personal Profile
    Who is? How is? Interests?

    I’m passionate about technology, interactive design, motion graphics and music, I dedicate my free time to play bass guitar/piano and to study and strengthen my skills in design. I like to play videogames, read sci-fi storys and ride bycicle.

    Professional Profile

    Graphic Designer with experience in Marketing areas, with exceptional graphic skills and great attention to detail. Passionate about marketing, web design and motion graphics, I provide everything that a client needs in graphic terms.

    Strengths

  • Focused
  • Dedication
  • Responsibility
  • Experience

    I have more than 2 years of experience in technology and retail companies as a Graphic Designer where I have worked in the Marketing areas. I love technology and always being at the forefront, so I have great passions for everything that is digital, also I have always worked in digital design, web design and motion graphics. Transversally, I am a person who is highly motivated to learn new technologies and tools, which is why I learned HTML, CSS, wordpress and the Google analytics package in a self-taught way, creating web pages, analyzing and optimizing with the tools of Google. I’m always looking for challenges and to learn something new everyday.

    Quote

    “You just have to be creative enough”

    SIMON SCOUTTMAN

    3D Artist

    Personal Profile

    Who is? How is? Interests?
    I am an easy going, bubbly, funny person who likes to build strong bonds and relationships. Willing to research and learn from different contexts. Specialist in design, 3D and arts, history, teaching and training, animation, videogames, and economic and financial services. Good in product & service design, I+D+I development and research, pop art, childish style design, and emotional design.

    Professional Profile

    Experienced I+D+I specialist with a history of working in the think tank industry. Skilled in photography, Adobe Creative Suite, lighting, Adobe Photoshop, and product & services design. Strong legal professional. Graduated from Universidad Pontificia Bolivariana.

    Strengths

  • Easy going
  • Fast learner
  • Patient
  • Experience

    Quality assistant and customer service specialist at Nexxie Group, self-employed design consultor, product developer at Ambiente Soluciones, marketing and creative director at 3DM Studio. 2013 Real Designer award, Top 100 Innovation list with Ambiente Soluciones, best place to work in Europe 2020 with Nexxie Group.

    Quote

    “If life gives you lemons, try tangerines.”

    SARA BELTRÁN

    UX Director
    Personal Profile
    Who is? How is? Interests?

    I love research and learning about people, especially indigenous cultures and their relationship to nature. I studied film direction, fashion design, photography, and digital marketing. I adore design, art, reading, and movies. I enjoy watching documentaries and listening to trip hop music.

    Professional Profile

    Film direction, fashion design, photography, and digital marketing

    Strengths

  • Perfectionist
  • Leader
  • Curious
  • Experience

    Fashion Editor- Trendy Magazine Photographer – Neon Magazine Writer, Scrum Master, Social Media Manager – Grupo I33 (Domino’s Pizza-PF Chang’s) Social Media Manager- Artley Collector Advisors

    Quote

    “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein