People
Centered
Design
Studio

GABRIEL BEDOYA

CEO

Three Strengths

  • Strategy
  • Conceptualization
  • Discipline to implement
  • Bio

    VERÓNICA ZULUAGA

    Administrative Director

    Two Strengths

  • Organized
  • Creative thinker for custom solution development
  • Bio

    LORENA PEREZ

    Research and Development​

    Four Strengths

  • Ethics
  • Analytical thinking
  • Responsibility
  • Learning ability
  • Bio

    HUGO CHVATAL

    Research and Development​

    Two Strengths

  • Conceptual thinking
  • Synthesize
  • Bio

    LINDSAY SOLANO

    Graphic Designer

    Three Strengths

  • Dedication
  • Meticulousness
  • Recursiveness
  • Bio

    LUCAS ESCOBAR

    Web/Graphic Designer​

    Three Strengths

  • Focused
  • Dedication
  • Responsibility
  • Bio

    SARA BELTRÁN

    UX Director

    Three Strengths

  • Perfectionist
  • Leader
  • Curious
  • Bio

    GABRIEL BEDOYA

    CEO

    Personal Profile

    Who is? How is? Interests?
    Innovative and passionate, always looking for new business opportunities for his clients and partners. Senior diving instructor; exploration and investigation seeker.

    Professional Profile

    Graduated as a cultural anthropologist with honors. While he was at university, Gabriel joined a local Internet service provider (ISP) as a part-time customer service executive. During this time, he had an opportunity to hear about all the difficulties early adopters of Internet services encountered. This inspired him to go deeper into studies that reflect the impact of digital technologies on modern societies.


    Gabriel then studied a master’s in science, technology, and social studies, where he became interested in how the innovation process emerges in organizations. Later, he studied a master’s in leading innovation and change. Gabriel has served as marketing director for LoJack (Brazil) and Levi’s Strauss & Co (Colombia). He is also a well-recognized innovation lecturer at Florida International University (FIU).

    Strengths

  • Strategy
  • Conceptualization
  • Discipline to implement
  • Experience

    Currently working as the CMO for big crypto mining companies such as Bit5ive and Blockquarry, he specializes in digital marketing with the insight and investigation from his studies in innovation and anthropology that sets him apart from his colleagues. Gabriel has published four books; the two most recent, El Viaje del Paciente and Location-Based Marketing, published by Aruba Networks – Hewlett Packard (HP). Gabriel has been invited to speak about marketing in Germany, Russia, Spain, Israel, South Africa, Mexico, Brazil, and Argentina among other countries.

    Quote

    “Inspire to empower”

    VERÓNICA ZULUAGA

    Administrative Director
    Professional Profile

    I have a degree as an international business administrator with an emphasis in business relations and a passion for fashion and design. I have been part of the Ethnovate team for 8 years handling all financial matters such as client billing, accounts payable, payroll, and banking.

    Strengths

  • Organized
  • Creative thinker for custom solution development
  • Experience

    I have more than 25 years of experience working in different positions related to budgeting, marketing, and customer relations; always supporting the administrative process for each company. As part of Ethnovate, I also oversee specific projects for the company that involve research and acquiring leads on potential customers for our clients.

    Quote

    “Anything is possible, you just need to find the way”

    Lorena Perez

    Research and Development
    Personal Profile
    Who is? How is? Interests?

    I like magic, as well as software, and the feeling I get when developing software is magical, as an engineer I invest my time in improving professionally, incorporating technical issues and soft skills, so that it contributes me to be an integral person with human sense.

    Professional Profile

    Systems engineer, expert in software analysis, development of native Android mobile applications. I dabble in architecture approaches for low complexity systems.

    Strengths

  • Ethics
  • Analytical thinking
  • Responsibility
  • Learning ability
  • Experience

    3 years of experience in the software industry, providing technological solutions to the business sector and startups. Requirements gathering, development of native mobile applications for Android, support in solving issues of applications in production. Teamwork under agile methodologies.

    Quote

    “Nothing is written in stone”

    HUGO CHVATAL

    Research and Development
    Personal Profile
    Who is? How is? Interests?

    Serial entrepreneur, intrapreneur and leader of corporate ventures for almost 30 years. C&D-level executive in the technologies, financial, telecommunications and consulting sectors. Board of Directors & Advisory Board’s member for some Tech, Media and Life Sciences companies.

    Professional Profile

    Graduated as an engineer, my career and postgraduate studies have been focused on business creation, growth and transformation, entrepreneurship, ventures and innovation in all its forms.

    Strengths

  • Conceptual thinking
  • Synthesize
  • Experience

    As a player of different roles in the fields of entrepreneurship, business modeling, business development/growth, strategy and innovation, I have wide experience working on really diverse projects, across multiple countries, with multidisciplinary teams, both for private and public initiatives, taking advantage of -and coordinating the leverage provided by- the different ecosystems and actors of these disciplines in Latin America. I am also a Lecturer of Innovation, Entrepreneurship and Technologies for several universities and institutions of higher education.

    Quote

    “Nothing is written in stone”

    LINDSAY SOLANO

    Graphic Designer
    Personal Profile
    Who is? How is? Interests?

    I am passionate about illustration; motion graphics and 3D design. In my free time I dedicate myself to learning and strengthening my design skills. I like listening to music, reading and playing video games.

    Professional Profile

    I am a multimedia production technologist and cross-media designer.

    Strengths

  • Dedication
  • Meticulousness
  • Recursiveness
  • Experience

    I have worked freelance and for a company as a junior motion graphics designer. I am currently in the last semester of cross-media design. I have knowledge of different design programs such as Photoshop, Illustrator, Premiere, After Effects, InDesign, and WordPress. I am a curious and recursive designer who is always interested in learning and updating my skills and knowledge. I dedicate my time to improving in different areas.

    Lucas Escobar

    Web designer/Graphic Designer
    Personal Profile
    Who is? How is? Interests?

    I’m passionate about technology, interactive design, motion graphics and music, I dedicate my free time to play bass guitar/piano and to study and strengthen my skills in design. I like to play videogames, read sci-fi storys and ride bycicle.

    Professional Profile

    Graphic Designer with experience in Marketing areas, with exceptional graphic skills and great attention to detail. Passionate about marketing, web design and motion graphics, I provide everything that a client needs in graphic terms.

    Strengths

  • Focused
  • Dedication
  • Responsibility
  • Experience

    I have more than 2 years of experience in technology and retail companies as a Graphic Designer where I have worked in the Marketing areas. I love technology and always being at the forefront, so I have great passions for everything that is digital, also I have always worked in digital design, web design and motion graphics. Transversally, I am a person who is highly motivated to learn new technologies and tools, which is why I learned HTML, CSS, wordpress and the Google analytics package in a self-taught way, creating web pages, analyzing and optimizing with the tools of Google. I’m always looking for challenges and to learn something new everyday.

    Quote

    “You just have to be creative enough”

    SARA BELTRÁN

    UX Director
    Personal Profile
    Who is? How is? Interests?

    I love research and learning about people, especially indigenous cultures and their relationship to nature. I studied film direction, fashion design, photography, and digital marketing. I adore design, art, reading, and movies. I enjoy watching documentaries and listening to trip hop music.

    Professional Profile

    Film direction, fashion design, photography, and digital marketing

    Strengths

  • Perfectionist
  • Leader
  • Curious
  • Experience

    Fashion Editor- Trendy Magazine Photographer – Neon Magazine Writer, Scrum Master, Social Media Manager – Grupo I33 (Domino’s Pizza-PF Chang’s) Social Media Manager- Artley Collector Advisors

    Quote

    “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein